We are often asked what the meaning is behind the whole "Pirate Life” thing.We believe in personal responsibility. This means not living the average, helpless life, with average health and a slow decline into accepted sickness. The foundation of health can be broken down into focused nutrition and fitness. What the general medical industry considers "healthy" is beyond sub-par. We encourage you to "Pirate Your Life Back," by going far beyond average, and striving for the healthiest, most vibrant person you can be. This requires education and awareness, as well as a ton of self motivation and effort. You will also have to go against what other people are comfortable with and surely beyond some of the things you are comfortable with. This is living the Pirate Life: A life uncommon and quite a bit against the grain. The payoff is real confidence, real physical and mental health, and the most vibrant life you can live.So are you a Pirate? -Tait Fletcher